This course delves into the essential concepts and theories surrounding the online customer journey, guiding students from understanding prospects to converting them into buyers. It equips learners with the skills needed to craft and execute effective digital marketing campaigns across multiple channels. A core objective is to assist aspiring entrepreneurs in selecting the most viable business ideas and providing them with the necessary tools and knowledge to gain initial traction and scale their ventures through strategic digital marketing. The program encourages unconventional thinking, fostering the ability to identify and leverage emerging marketing opportunities. It covers both traditional and innovative marketing techniques to create and promote new business ideas effectively. The curriculum is enriched with real-time case studies and relevant articles, ensuring practical, hands-on learning that bridges the gap between theory and real-world application. By integrating these elements, the course prepares students to navigate and excel in the evolving landscape of digital marketing and entrepreneurship.